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Report-Writing Masterclass Workshop


Report Writing Masterclass Workshop

LET’S SAY (just occasionally maybe) some reports are not as good as they could be. You’ve paid for them (or someone has) and they just don’t give value for money.

We’ve designed the Wilkinson Coutts REPORTING MASTERCLASS WORKSHOP to make your reports valuable.

Join our 2-day public workshop. We take a maximum of 10 delegates so we can give everyone the necessary attention. You’ll join an interactive group with the sole objective of understanding what makes a technical report VALUABLE by eliminating the TEN main problem areas.

  1. Poor Value – This report doesn’t pay its way!
  2. Waffle Conclusions – that don’t encourage ACTION
  3. Rambling Structure – the story wanders nowhere
  4. Technical Inconsistency– guaranteed to confuse
  5. Fluffy Padding – trying to make it look better than it is
  6. Who’s the report suitable for? – it can’t be everyone
  7. Report style? – Fidgety? Fractured? Flagging? Or just FRIGHTENED?
  8. Repetition – don’t say it again…and again…and again
  9. Validation? – what’s that? …won’t any old data do?
  10. Fact or opinion? – If you can’t recognise the difference…


Book one of our public workshops!

Our Reporting Masterclass workshop is written and presented by Cliff Matthews using the Wilkinson Coutts lively interactive style…please don’t expect to snooze through computer slides. Cliff has written more than 20 technical books and reports for numerous different purposes and industries.

Delegate fee £695 + VAT

Or book an in-house course at your site for up to 10 delegates. We travel anywhere on dates to suit you. If you are interested please contact [email protected] for a proposal.

Course Modules

Day 1
  • How much are your reports worth?
  • Who is your customer … what do they want to know?
  • The challenge of technical reports
  • Can you recognise reporting style?
  • Reporting…basic principles
  • Developing your logic
  • Can you be consistent?
  • Summary…ten glaring errors to avoid
  • Designing your structure
  • Targets…you need to aim for conclusions
  • Developing your argument
  • Your grammar and style filter
  • Photos, illustrations and data
  • First draft
  • Cutting and shaping
  • Your final review
  • Cutting it again
  • Conclusions…are they valid
  • Offering multiple solutions
  • Be your own critic
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